23/09/2016 You don't need a neuro scientist in your marketing team. Or do you? it's obvious come to think of it, isn't it obvious? after all, brand marketing is based on how to influence the human mind! so for whatever it's worth, here are a few points culled together from numerous sources - which you may find useful for your marketing strategies: • thanking customers works much better than rewarding them with gifts in return for purchases more honest, straightforward. less foxy • which is quite different from offering customers a reward if they agree to do something for you do ensure that you offer something of worth to your customer • too many choices delay decisions for a quick decision, keep it simple, clear • Add some mystery factor now & again more humans are naturally attracted to choose a mystery option over a known one - if there is no lurking danger • ask your customers for a favour - which costs them little or nothing if they respond, they either like you or dislike you - because the human mind needs to justify its actions • human mind can be kicked into responding by a sense of fear, shame, anxiety or by promising positive results. Appeal to your customers' better sense for better results • scarcely available items have more value than those which are easily available obviously, but 'the last chance to buy' works best when based on truth • human mind is triggered much faster by 'avoid loss' than by 'make profit' calculate what loss worries your customers the most - and make the most of it! • make your customers commit to take the first small step & you will prepare them for taking the next bigger one this works automatically & subconsciously in the human mind disclaimer! the above points may be subject to vagaries of the human mind; more suited to carefully-timed, infrequent or even single-use strategies - so please consult your marketing expert before trying out!